Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you've come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or holds back when you think about using a certain phrase ... (more)
http://www.examiner.com/article/honoring-your-honesty-sound-bites-you-can-believe-in?cid=rss
http://www.examiner.com/article/honoring-your-honesty-sound-bites-you-can-believe-in?cid=rss
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