Who Doesn't Root for the Yeti?:

It Could Have Been Reginald the Red-Nosed Reindeer : Inside the very shiny life of a 75-year-old marketing gimmick Rudolph was born 75 years ago this Christmas season, at the Montgomery Ward department store headquarters in Chicago. He was the star of a humble coloring book, written by a copywriter, Robert May, who almost named the protagonist "Reginald."

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