HBS students launch a healthy, disruptive toothpaste

A company pitching "disruptive" toothpaste might seem like another April Fool's Day prank, but Harvard Business School students Rachel Peterson and Calley Means say they are serious about rethinking the way we brush our teeth. The duo have launched a Kickstarter campaigns for Matter, a toothpaste they say is free of the dyes and petrochemical found in mainstream cleaners.

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