The benefit to customers is the opportunity to earn up to $50 a year in store credits that can be used to buy shampoo, toothpaste or other products.
http://www.bradenton.com/2013/08/19/4669640/david-lazarus-cvs-thinks-50-is.html#storylink=rss
http://www.bradenton.com/2013/08/19/4669640/david-lazarus-cvs-thinks-50-is.html#storylink=rss
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