There was growing media coverage of the benefits of oral care in 2012, following statements made by dentists in February 2012 that the majority of consumers do not follow adequate oral care regimes, stating that many view chewing gum as an adequate substitute for cleaning teeth.
http://www.sbwire.com/press-releases/oral-care-in-saudi-arabia-new-study-released-362645.htm
http://www.sbwire.com/press-releases/oral-care-in-saudi-arabia-new-study-released-362645.htm
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