Richard Ayoade and his aversion to self-promotion

IN RICHARD Ayoade's new book, Ayoade On Ayoade, the actor, writer and director takes on the persona of "actor, writer, director and amateur dentist" to reflect on his own cinematic oeuvre. As the blurb puts it: "Over ten brilliantly insightful and often erotic interviews, Ayoade examines himself fully and without mercy, leading a breathless investigation into this once-in-a-generation visionary."

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