Procter & Gamble's update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile's value in fostering healthy habits. The update, unveiled at the 2015 annual GSMA Mobile World Congress meeting in Barcelona, Spain, continues the personalizing of the Oral-B App which is paired with a Bluetooth-connected toothbrush and has been downloaded nearly 300,000 times since its launch last year.
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