Former NFL cheerleader and chemical engineer raises money for 'better-ingredient' toothpaste

"It's a better-ingredient toothpaste and has more natural ingredients but it's unique in that it's also very effective," said Peterson, currently a Harvard grad student who received a bachelor's degree in chemical engineering from MIT and is a former professional cheerleader for the San Francisco 49ers. Chemical engineer and former NFL cheerleader Rachel Peterson , along with co-founder Calley Means , hope to raise $275,000 for a toothpaste with ingredients they say are more natural and effective than other toothpastes.

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